How to Write a Five-Year Strategic Plan by Scott Shpak - Updated September 26, A five-year strategic plan is a well-regarded -- and often overlooked -- business tool guiding the vision and direction of a company. The strategic plan concept applies to personal goals and finance as well. However, in both business and personal life, the effective plan is realistic, active and flexible. Strategic Plan Basics Looking five years into the future is daunting without a simple framework to guide you.
His strategies describe in broad terms what he intends to accomplish. A strategy might be to expand the business from selling on a regional basis to marketing nationally, for example.
Implementing each strategy requires the completion of steps referred to as action plans. Break It Down Break down the strategic plan into steps. Each step is an action. For example, a strategy could be to increase the visibility of the company in the media within six months.
The goal associated with the strategy would be to generate a minimum of two news stories in print or on recognized Internet publications. The action plan would be to develop a media list, write six press releases, distribute the releases to the media list and follow up on any news stories related to the company's products and services.
An action plan to improve customer service might be to review customer emails for their concerns and questions, generalize the comments into categories and develop a series of email responses to the most commonly asked questions.
Time Frame Establish a time frame for each action plan. For the "increased company visibility strategy," the time frame would be to develop the media list by the end of the second week of the first month.
Write six press releases by the end of the first month. Distribute one press release by the end of each of the first six months. Follow up on related news stories and contact the reporter on a regular basis. An action plan for a customer service improvement strategy might be to answer every email within four hours, return all phone calls the same day and respond to written communication by traditional mail the next day.
Responsibility Assign responsibility to a specific department or person.
Small companies may not have an entire marketing department, just one person who handles all the marketing. If the action plan requires expertise not found in the company, outsourcing the action plan is an option. Hiring a writer to compose the press releases or a publicity firm to write and distribute the releases as well as handle any media inquiries is an alternative.
Accountability Your action plan should state what specifically needs to be done, by whom and when. Review the action plans for completion on time by the assigned person.
Your marketing strategies won't be accomplished if the action plans aren't implemented on a timely basis, no matter how well organized the action steps are. If there are time delays, such as other responsibilities interfering with the assigned action plans, an adjustment in staffing might be required.Best strategic planner sample resume is waiting for you!
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Cover Letter Writing. $ It may seem like a daunting task, but good writing is basically clear thinking. And writing your strategic plan first involves sifting through your content, deciding what's pertinent and developing a good outline.
strategic plan creates a roadmap of goals and action items for the Board and Association for the next one to two years. It is hoped that the plan builds on DCLA's strengths and successes. The strategic roadmap defines mobilization strategies that include: • Building a Goal social movement for target audiences by creating a call to action, building partnerships among stakeholder groups and developing a common language and plan of action.
14+ Strategic Plan Templates – PDF, Word Usage of the strategic planning template plays a very important role in decision making and accomplishing the task. Since it is designed in a structured format, people find it a lot easier to enter information and also handling the tasks.
There is no perfect way to write a Strategic Plan but the following guidelines may assist: The Strategic Plan should only be as complex as it needs to be.
The Strategic Plan needs to have a professional appearance The Strategic Plan serves the needs of stakeholders outside the organisation e.g. sponsors and government funding agencies. More.